No Boundaries

Just read a great post from Seth Godin on “Boundaries.” He breaks the handling of obstacles into two basic categories:

Rigid boundaries: What do you do when you hit a wall? Do you have a tantrum? Spend countless resources trying to scale the unscalable? Or do you accept reality and put your energy into something else?

No boundaries: When there’s nothing but open space, do you run? Or shrink?

The latter is an important question, as I believe its where innovation originates. I’ve always attributed the early success of Latigent to the fact that when we started, we simply didn’t know what couldn’t be done (although plenty of people tried to tell me). That meant we thought, designed, built, and fostered ideas without boundaries. I wanted to build a product and company that would fundamentally change the way people viewed “reporting” and performance management in the contact center. This required new ways to solve old problems. Not all of the ideas we came up were new or revolutionary, but the point is that they didn’t need to be because our approach was. By not limiting or confining our thinking we bypassed hurdles that our competitors continued to stumble over.

If there were No Boundaries, what would you do?

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